Requirement of SEO in Today’s World
Think of your site as a physical location. How would you get people to come and see you? Direct mail, newspapers, magazines, radio, TV, word of mouth, flyers, business cards, T-shirts, packaging, Facebook, Twitter, email campaigns, banner ads on websites – traditional advertising works for websites too.
Then there are those methods you can only use for websites: click through advertising and search engine optimization (SEO). Click through advertising costs either by the ad, like traditional advertising or by the click – each time someone clicks on your ad to get to your site, you pay. As with other advertising channels, the more people who are known to view the page where your ad resides, the more you pay. Ads can appear on various web sites, or at the top of search engine pages. The most popular pay per click app is Google Ad Words. Click through advertising may be a good option for you. SEO is all about getting your site to the top of the list when someone does a search in Google, Bing/Yahoo or another search engine.
Many claims that search engine optimization (getting your site to the top of that list) is science or magic or some other sort of mystery that only a few very special people have the brains to understand. –Not true! Effective search engine optimization is a lot of work. And it does take some technical knowledge. But the basics are just that – basic.
How much SEO do you need?
Are your site for your school and everybody who will ever want to find it on Google already knows it exists and will look it up by typing in “Peoria Middle School”? Then you need just the tiniest bit of SEO. Is your business is entirely online? Say you sell remanufactured camera parts that you refurbish in your garage nights and weekends. Then pull out all the stops. You need a lot of SEO.
Contact us now for more information
Globalmark, Mimosa Street, Gwardamangia, Pieta', Malta
Phone: +356 2032 2222 Email: firstname.lastname@example.org
Monday to Friday: 0900 to 1700